Sara Clements-Hey presenting to a full room of dealership managers at Equip Exposition
Online certification · Enroll your manager anytime

Run service like a business.

Running a service department is one of the hardest jobs in the dealership. You juggle customers, technicians, parts, warranties, and a fresh pile of surprises every day. Most service managers were handed the keys and told to figure it out. This is the playbook, and the systems, that change that.

70+ practical video lessons Workbook and worksheets Certificate on completion
12
Sections
70+
Video lessons
12 mo
Of access
Certified
Final exam included

Why this program exists

Running service is one of the hardest jobs in the dealership. Most managers were never trained for it.

Your service manager juggles customers, technicians, parts, sales, warranties, and a fresh pile of surprises every single day. It is one of the toughest seats in the building.

And most service managers never got real training for it. They were handed the keys and told to figure it out, then judged on results nobody prepared them for. That is not their fault. So we built the playbook, and we walk it with them.

When service runs tight, everything downstream gets better. Your techs stay busy, your customers come back, and the department finally makes the money it should.

70+

Short, practical video lessons. Your manager can watch one between work orders and put it to work the same day.

No travel

Nobody leaves the shop and you lose zero service revenue. Just a step-by-step playbook your manager starts using tomorrow.

“Processes are not paperwork. They are what keep your techs focused and your sanity intact.”
From the Service Process lessons

Free, before you enroll

Where does your service department actually stand?

Answer a few honest questions about your operations, profit, capacity, and team. The only rule: score yourself on what is really happening in the shop today, not on what you know it should be. The gap between those two is where your money is hiding.

  • Operations and workflow. Are jobs moving through the shop, or piling up at the bottleneck?
  • Profit. Are you capturing every billable hour and pricing work to actually make money?
  • Capacity. Do you know what each bay should produce, and how close you are?
  • Team. Are you tracking tech efficiency every week, or only when something blows up?

Get the Service Self-Assessment

It is free. Answer the questions, get your score, and we will send a few short notes from me on how to close the gaps it finds.

Take the free assessment

Opens our quick assessment in a new tab. You can unsubscribe anytime.

What's inside

Twelve sections. More than seventy lessons.

Everything it takes to run a service department like a business, from the front counter to the numbers to the people. One section at a time, in the order that actually makes sense when you are the one running the shop.

01Service Department Structure
02Leading a Service Department
03The Service Process
04Delegation
05Understanding the Numbers
06Understanding Your People
07Developing Pricing Strategies
08Finding and Hiring
09Compensation Plans
10Customer Service
11Vision and Culture
12Marketing and Growth Plans

Self-paced video lessons with a full workbook and weekly action steps, so what your manager learns actually makes it to the floor.

See what's included

Who it's for

Built for the dealerships we work in every day.

Outdoor Power

Mowers, handhelds, and a short, brutal busy season. Your bays have to move fast when the rush hits.

Agriculture

Big equipment your customers cannot farm without. When they are down, fast and reliable service is everything.

Powersports

Quick turns, tight margins, and customers who want their machine back and ready to ride.

RV

Big units, long jobs, and a service process that has to keep every bay producing.

Trailers

Hitches, brakes, axles, and wiring. Simple on the surface, but the work orders add up fast.

Real shop training, not theory

Watch the training your manager will actually use.

A few real clips, straight from the lessons. This is the practical, run-it-tomorrow kind of training your service manager gets from day one.

Clip 01

Stop the chaos, start the control

The service framework that keeps techs focused, protects your sanity, and stops chaos from eating your profit.

Clip 02

Never lose a unit again

A simple tag system that ends the walk-the-lot serial number hunt and keeps work orders from going missing.

Clip 03

Unlock your true service capacity

Know what every bay should produce, then see the gap between where you are and where you could be.

Clip 04

Half-equipped techs can't excel

Give your people the bays, tools, and room to do great work. Set them up to win, not to fail.

Sara Clements-Hey and Bob Clements teaching dealership managers

Who's teaching this

Sara Clements-Hey and Bob Clements.

My dad, Bob, started this company about 40 years ago. Since then we have worked with thousands of dealerships all over the world, written two books, and spent most of our days right where it matters, standing next to the managers who run these departments.

40
Years in dealerships. Bob built BCI from the ground up. This program is four decades of what actually works, written down.
1000s
Of dealerships served across outdoor power, agriculture, powersports, and RV, in the United States and beyond.
2
Books written on running dealership departments like the businesses they are.

Enrollment

Enroll your service manager today.

One price, one manager, twelve months of access. Everything they need to run a profitable, organized service department, ready the moment you enroll.

Everything included

Service Manager Certification

A one-time purchase. Twelve full months of access.

$1,495
per service manager

Enroll today, start today

Your manager gets access the moment you check out. No waiting on a cohort or a start date.

  • All 12 sections and 70+ video lessons, self-paced online
  • A full service manager workbook and worksheets
  • Proven BCI service systems, scripts, and processes
  • Weekly action steps that turn lessons into habits
  • A comprehensive final exam and your certification
Enroll a service manager

Have a few managers, or more than one location? Put your whole team on the same playbook. Ask us about group pricing.

6 mo
The average time to finish, fully self-paced.
  • FormatOnline video lessons, workbook, and worksheets.
  • PaceSelf-paced. Most managers finish in three to six months.
  • AccessTwelve full months from the day you enroll.
  • Final stepA comprehensive exam to confirm mastery, then certification.

Questions

The things managers ask us first.

Service managers, brand new or twenty years in. If your shop has bays, techs, and customers who expect their equipment back when you promised, this is for you. New managers get a roadmap, experienced ones get the systems they were never handed.
It is self-paced, so your manager sets the speed. Most finish in three to six months, working on it around the daily chaos. No need to shut the bays down or leave for a week of travel.
How to price work correctly, manage workflow, track technician efficiency, handle upset customers, hire the right people, and build a department that consistently makes money. Real tools, not theory.
Yes, and the useful kind. Weekly action steps turn each lesson into a real change on your floor. The shop is the classroom. No book reports, promise.
They do, but they have to earn it. There is a comprehensive exam at the end, because a certification you did not have to work for is just a fancy printout. Pass it and they have officially earned their Service Manager Certification.
Then you will want all of your service managers in this. It gets every store running the same process instead of each one winging it. More than five locations, reach out and ask us about group pricing.
Maybe. It depends on your manufacturer and what they offer. Some help with training like this, some do not. Tell us who you are with and we will help you sort out your options.

Enroll today

Run service like a business.

Give your service manager the systems, the confidence, and the playbook to run a profitable, organized shop. They can start the first lesson today.

$1,495 per service manager · Twelve months of access · Certificate included