Marketing Master Class Full List of Sessions

Phase 1 | Build It
Phase 2 | Boost It
Phase 3 | Multiply It

Phase One: Build It

  • Marketing gets leads. Sales closes them. Stop expecting your Facebook post to sell a $25K unit.

  • Make a plan that works in the real world, like when your parts guy calls in sick and it rains all week.

  • Give your money a job and stop wondering where it went. Bonus: Find out if co-op is worth it.

  • Your customer list is everywhere, website, desk drawer, maybe Barb’s inbox. Let’s find it and use it.

  • You already have fans. Call them. Email them. Sell to them again.

  • A lead without a plan is a missed sale. Set up your follow-up before the phone rings.

  • Tired of chasing approvals? Host one monthly meeting and get it done.

  • If your website can’t sell, it’s just a digital flyer. Fix that.

  • Write emails that feel like a human wrote them. Bonus points if they actually get opened.

  • Just because it's half off, doesn't mean it's right for you. Ask five questions before you say yes.

Phase Two: Boost It

  • Stop writing leads on napkins. Track follow-up like a pro, even if it’s just in Excel.

  • Figure out if your ads are working or just making Google rich.

  • Want to show up online without paying for it? Write about what your customers are Googling.

  • The people who need you don’t know you exist—yet. Let’s fix that.

  • If you're grilling burgers, you should also be gathering leads. Make your open house worth the work.

  • They trust your service tech. Use that trust to start the next sale.

  • You don’t need to be flashy. You just need to stop being boring.

  • If your landing page has 10 links and no clear button, it’s not working.

  • You don’t need to post daily. You just need to post stuff people actually care about.

  • They gave you leads. Don’t let them die in your inbox. Follow up already.

Phase Three: Multiply It

  • ADA, mobile, and password safety, because getting hacked is not a vibe.

  • More contacts = more customers. Get serious about growing your list.

  • You’ve got stories. The local news needs them. Let’s make it happen.

  • You don’t need a dashboard. You need 9 numbers and 20 minutes a month.

  • Mail works. Follow-up makes it work harder. Combine print and digital like a pro.

  • Fill your slow season with smart service offers that lead to sales.

  • Website, social, and ads should be friends. This makes sure they are.

  • Save time without sounding like a robot. Yes, it's possible.

  • You’re already at the event. Let’s make it count.

  • You’ve got the tools, now let’s make it a habit. No more panic marketing.