Pre-registration is open · First cohort starts Sept 15

Run parts like a profit center.

Parts is the biggest money maker in most dealerships. But most parts managers got handed the keys without anyone showing them how to drive. We built this to fix that. Twelve sections and fifty one modules that walk you through running parts like the business it already is.

Pre-register now Take the free assessment
First 50 seats, one cohort Live monthly meetings Certificate on completion
Sara Clements-Hey and Bob Clements filming the certification in the studio
40 years
Training dealerships around the world, by the team that wrote the books on it.
12
Sections
51
Modules
#1
Gross profit driver
Online
Plus a live cohort

Why this program exists

Parts pays the bills. Most parts managers were never trained for the job.

In just about every dealership we walk into, parts is the number one money maker. It beats new equipment sales. And it is almost always run by someone who was great at the counter and got promoted into the job.

That is not your fault. Nobody ever handed you a playbook for this. So we wrote one, and we will walk it with you.

When parts runs tight, good things follow. Your warranty claims clean up. The right part is on the shelf when your customer needs it. And your whole dealership sells more. That is what we are here to help you do.

8–15%

Of your inventory could be sitting dead on the shelf right now. It sounds small until you add up what it costs you to keep it there.

#1

Parts is the top money maker in the average dealership, ahead of new equipment. The money is already there. The training just has not been.

“Your warehouse is not a retirement home for parts.”
From Section 3, Module 1

What's inside

Twelve sections. Fifty one modules.

Everything it takes to run parts like a business, from the counter to the numbers to the people. We take it one section at a time, in the order that actually makes sense when you are the one running the show.

01Roles in the Parts Department
02Leading and Directing Your Team
03Parts Process
04Delegation
05Understanding Numbers
06Understanding Your People
07Pricing Strategies
08Hiring
09Compensation Plans
10Customer Experience
11Vision and Culture
12Marketing

Self-paced lessons online, with homework and a coach in your corner, so what you learn actually makes it to the floor.

See what's included

Who it's for

Built for the dealerships we work in every day.

Outdoor Power

Mowers, handhelds, and a busy season that makes or breaks your year. Parts has to be ready before the rush hits.

Agriculture

Big equipment your customers cannot farm without. When they are down, the right part today is everything.

Powersports

Fast-moving gear and tight margins, with customers who want the part on the shelf right now.

RV

Big tickets and long lead times, and a parts process that keeps the service bays full.

Trailers

Flatbeds, utility, and cargo. Simple on the surface, but the parts and add-ons add up fast.

Free, before you enroll

Where does your parts department actually stand?

Answer 18 honest questions about your operations, profit, growth, and team. Here is the only rule. Do not score yourself on what you know you should be doing. Score yourself on what is really happening on the floor today. The gap between those two is where your money is hiding.

  • Operations and inventory. Are your counts right, and is your counter actually working for you?
  • Profit. Are you catching every dollar on freight, pricing, and the add-on sale?
  • Growth. Do you have a real plan for dead inventory, or just a bin in the back you try not to look at?
  • Team. Are you watching your numbers every week, or only when something blows up?

Get the Parts Self-Assessment

It is free. Answer 18 honest questions, get your score, and we will send a few short notes from me on how to close the gaps it finds.

Take the free assessment

Opens our quick assessment in a new tab. You can unsubscribe anytime.

Sara Clements-Hey and Bob Clements teaching dealership managers

Who's teaching this

Sara Clements-Hey and Bob Clements.

My dad, Bob, started this company about 40 years ago. Since then we have worked with thousands of dealerships all over the world, written two books, and spent most of our days right where it matters, standing next to the managers who run these departments.

40
Years in dealerships. Bob built BCI from the ground up. This program is four decades of what actually works, written down.
1000s
Of dealerships served across outdoor power, agriculture, powersports, and RV, in the United States and beyond.
2
Books written on running dealership departments like the businesses they are.
Sara Clements-Hey Owner & CEO, Bob Clements International

Pre-registration

Reserve a seat in the first cohort.

We are opening the first cohort to 50 people at the pre-registration price. After that, the price goes up. This first group goes through together, with a live meeting once a month so you are never doing this alone.

Introductory price · First 50 seats

Parts Manager Certification

A one-time purchase, yours for life.

$997
per participant

Introductory pre-registration price

Locked in when you pre-register. It goes up once the first 50 seats are gone.

  • All 12 sections and 51 modules, self-paced online
  • Your seat in the launch cohort that starts September 15
  • Live monthly meetings for the first six months
  • Homework on your own floor, plus a coach to keep you honest
  • A final test and your certificate when you pass it
Pre-register now

Run more than five locations? Get every parts manager on the same playbook. Ask us about group pricing.

Sept 15
Launch day. The first cohort begins together.

How the cohort runs

  • NowPre-register and lock the first-50 price.
  • Sept 15The course opens. You start the modules at your own pace.
  • Months 1–6Meet live with your cohort and the BCI team, once a month.
  • FinishPass the test and earn your certificate.

Questions

The things managers ask us first.

It is self-paced, so you are in the driver's seat. For most parts managers it takes about four to six months to finish, working on it around the regular chaos of the day. No need to lock yourself in the office for a week.
Yes. That is the whole point of going through it as a cohort. You get a live meeting once a month with the BCI team and the other managers in your group. Think of us as the people in your corner, not someone grading you from across the room.
Yes, and the good kind. Your homework is your own parts department. You take what you learn and put it to work on your floor, so it actually sticks. No book reports, promise.
You do, but you have to earn it. There is a test at the end, because a certification you did not have to work for is just a fancy printout. Pass it and you have officially earned your Parts Manager Certification.
Maybe. It depends on your manufacturer and what they offer. Some help with training like this, some do not. Tell us who you are with and we will help you figure out your options.
Then you are going to want all of your parts managers in this. It gets every store running the same playbook instead of each one doing its own thing. If you have more than five locations, reach out and ask us about group pricing.
Yes. Putting your team through it gives you a much clearer picture of what your dealers deal with every day. Fair warning, you may finish it and decide your field sales team needs to take it too.

Pre-registration open

Run parts like a profit center.

The first 50 seats go through together, starting September 15. Grab yours now, or take the free assessment first and see exactly where you stand.

Pre-register now Take the free assessment

$997 per participant · Introductory price for the first 50 seats